Sandhi Craft Foundation
Bangalore, India
Partnership with Lucid |
+ Identity Redesign
+ Type Usage Guidelines |
Sandhi signifies a 'connection' or 'bridge' in Sanskrit. Sandhi facilitates the connection between India's traditional artisans from remote villages to markets in metropolitan
areas and abroad. The objective was to redesign the brand to better capture
the essence of Sandhi's meaning. In partnership with Lucid, we developed
a re-branding solution that included an identity, tagline, vision statement, type
usage guidelines.
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