Britannia
Bangalore, India
Partnership with Lucid |
+ Identity
+ Packaging Design |
Britannia, India's 9th most trusted brand, recently (2011) launched its first line
of health-conscious instant breakfast meals, called HealthyStart, going
head-to-head against brands like Kellog and PepsiCo. The health food market
is still very new to India, so the objective of the project was to design a look
and feel that captured the right balance between something new, fresh, and healthy,
yet still maintain Britannia's familiarity. I designed an identity, packaging layout
system, and icons.
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